11/9/2022 0 Comments 24 hour er facebook post![]() ![]() The more value you deliver, the more engagement. Mistake #4: Only posting your own contentĮxclusively posting your own content won’t allow you to maximize the value you deliver to your followers. Once the quiz-takers got their results, I offered them free training to strengthen their personal brand in exchange for their email addresses.Ī rule of thumb: don’t let your purely promotional messages exceed 20% of your posts. One of my most popular campaigns included a post that directed people to take a personal branding quiz. Share a link to an article or video that delivers true value, and ask for people’s email addresses to access complementary (and complimentary) information. Use Facebook as an inbound marketing vehicle. Sharing a brownie recipe that includes Reese’s Minis was the perfect way to provide value and simultaneously promote the product. The image below, posted on Reese’s Facebook page, received 11,815 likes and 7.508 shares. The last thing your followers want is to see a stream of ads when they go to their newsfeed.Ĭompanies of all sizes can find creative ways to promote their products and services while delivering value. The purpose of social media is, well, to be social.įacebook is where people go in their spare time to be entertained, inspired, and to interact with those in their social circle. Mistake #3: Using your page to sell – and being obvious about it Try reposting your best posts every 3 or 4 weeks on a different day of the week and at a slightly different time of the day. It’s okay to boost a post occasionally as long as you don’t make it your only method of getting your content seen.Ī great (and free) way to make use of successful posts, is to repost them! When you boost a post, you have limited ability to target your audience.Įxposing your post to a well-targeted audience is a must if you want to make the best use of your advertising dollars.Īlso, because boosting posts is so simple, it can get out of hand and wreck your advertising budget. Mistake #2: Overusing the “boost post” featureĬlicking on “Boost Post” might be easy, but it is far more effective to take the time and use the Power Editor to promote your posts. Headlines and images are especially important to test when you advertise on Facebook.īy tweaking the headlines and images of my ads, I’ve been able to reduce my cost-per-click by 70%.Įxperiment with different headlines, background colors, and even the time of day you publish.įor example, I’ve learned that quotes with dark backgrounds published early in the evening work best for me. Mistake #1: Neglecting split-testingįacebook ads are one of the most effective ways to drive traffic to your email opt-in pages.īut if you don’t split-test your ads, your campaigns are likely to be more costly and less effective. Here are 7 common mistakes you need to avoid to master the new Facebook and grow your email list. (Because your email list is an asset you own, and it’s where the real marketing happens.) Imagine if you took the time to understand how the new Facebook works, and how you can access an even bigger audience by avoiding some common mistakes.įor a moment, let’s focus on Facebook as a vehicle for building your email list. ![]() Most people are still marketing on Facebook based on an outdated approach. How about all that time and money you spent building your audience on Facebook? So even with a massive Facebook following, your content might slip through the cracks – to be seen by only a few. I remember a time when a long list of Facebook followers meant a bigger email list, and a more profitable online business.įacebook continues to poke, prod and refine it’s algorithm. ![]()
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